10 Reasons to Advertise
· It Pays Over a Long Period of Time
In one of the most detailed studies ever done on the impact of cutting ad spending, Taylor Nelson Sofres (TNS) set out to see what effect ad spending had on 26 large consumer-goods product areas over a period of 26 years, including three recessions. What TNS found was those brands that cut their ad spending the least did best in terms of marker share*
*Source: Media Life Magazine.com 9/6/05
· Make More Sales
Advertising works! Businesses that succeed are usually strong, steady advertisers. The most aggressive and consistent advertisers are the most successful advertisers.
· Reach New Customers
Your market changes constantly. New families in the area mean new customers to reach. Changes in lifestyles and buying habits happen everyday. The Shopper who wouldn’t consider your business a few years ago may be a prime customer now.
· Increase Shopper Loyalty
Advertise continuously. Shoppers have mobility and more choices than ever before. You must advertise to keep pace with your old and new competition.
· Your Competition Is Advertising
There are only so many customers in the market ready to buy at one time. You must advertise to keep or expand your market share or you will lose to a more aggressive competitor.
· Generate Traffic
The more people, the more possibilities you have to make a sale.
· Continue Advertising Through the Buying Process
Customers compare prices, quality and service. Your name must reach them steadily through an entire decision-making process. Eliminate buyer’s remorse.
· There Is Always Business To Generate
As long as you’re in business, you have overhead to meet and new people to reach. Advertising generates customer now and in the future.
· Maintain Morale
Positive advertising boosts morale. It gives your staff additional support.
The Pennsylvania Tourism Office reported to a state House Committee that efforts to market itself as a destination for tourists is falling behind neighboring states due to six years of funding cuts now a $10 million budget being outspent by New York 5-1 and Virginia 3-1. Reporting studies showing Pennsylvania losing 37 million visitors-spending $7.7 billion and over $400 million lost in state tax revenue due to underfunding tourism efforts. The report concluded that an investment in tourism generates more income for the Commonwealth.
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